– Fabienne Ostermeyer, International Development Director, Visiomed
Visiomed became the French leader for advanced generation electronic medical devices with the launch of ThermoFlash® in 2007, worldwide the first instant, non-contact medical thermometer.
In January 2015, the group launched BewellConnect, a complete ecosystem of connected health services and medical grade device to become the first medical device laboratory to incorporate the Internet of Things (IoT) in its products. With scientific credibility and well-recognized accuracy of the readings and analysis, BewellConnect devices are designed for medical use, wellness programs, and smart-home environments.
Visiomed wanted to become the worldwide leader of connected health medical devices and quickly faced the need to launch in the U.S., the largest and fastest market for connected health. In December 2014, Visiomed engaged French Tech Hub to assess and prioritize the various U.S. opportunities and challenges to define the best Go-to-Market strategy.
French Tech Hub first provided a high-level market and competitive landscape analysis, analyzed potential channels and identified ten potential partners and distributors.
Then, more than a dozen calls were set up by the French Tech Hub team with key opinion leaders to validate the Bewell positioning with industry executives, hospital administrators and doctors.
In June 2015, Visiomed opened its U.S. subsidiary and will soon send a sales representative to Boston.
French Tech Hub is now finalizing the Go-To-Market strategy with Visiomed executives.
Visiomed is the French leader in electronic medical devices of new generation. The laboratory develops, manufactures and distributes innovative and high quality health devices in the diverse and growing sector of self-diagnosis, and well-being.
Visiomed’s reputation was built through the launch of a breakthrough innovation, worldwide the first instant non-contact medical thermometer named ThermoFlash. In 2015 Visiomed launched BewellConnect a complete ecosystem of medical grade connected devices + services. BewellConnect concept is based on motivational strategy toward individual health empowerment