– Arthur Waller, Cofounder and ex-CEO, PriceMatch
After launching a revenue management web platform in January 2013, PriceMatch was interested in expanding into the U.S. market. They chose to work with French Tech Hub to quickly organize a first step exploratory mission in June 2013.
The objective of the mission was to understand the hotel revenue management market in the U.S. and specifically, the wants and needs of hoteliers.
To best develop PriceMatch’s U.S. Go-To-Market strategy, French Tech Hub proposed that PriceMatch executives meet in person with U.S. companies and professionals so they could:
PriceMatch’s team met with 11 individuals including Hilton’s Revenue Manager plus several other hotel revenue managers, various property managers and a number of CEOs from different travel companies.
Because the U.S. market is comprised mainly of chain hotels, PriceMatch’s venture partner, FTH, advised PriceMatch to first gain rapid growth and market traction in the European market. Since European hoteliers are mainly independent hotels that are in need of PriceMatch’s type of solution, these hoteliers would be able to reach a buying decision much faster than a large chain hotel. FTH also recommended that PriceMatch should set up a small organization within the U.S. to sign strategic partnerships with property management software companies.
Founded in 2012, PriceMatch provides hoteliers a SaaS revenue management platform.